Some business owners I meet with, to propose they become an advertising Sponsor of our community, will slant a question about how much people read magazines these days, with the mention of everyone getting their news and entertainment online these days. I promise to answer that question but ask if I can first ask them several questions so I can give them a better answer. Then I ask:
Do you like to read digital ads?
Do you think people living in homes where our hometown magazines are mailed, have pride in living in their hometown?
And then the final question, the one that gets the ball across the line:
Do you believe people can come together by reading feel-good stories about the community they share, and about people living among them?
That last question not only gets the ball across the line, it also changes who’s holding the ball.
Nearly everyone enjoys reading special interest magazines, and even the ads in these magazines. That’s because once a publication has proven itself to be of some special interest to a reader, each new issue elevates greater trust that time spent reading the publication will be a similar rewarding investment of time. Yes, nearly everyone enjoys reading our special interest magazine, with local features and local advertising, because nearly everyone has a personal pride in living in their local community, and interest in learning more about their friends, neighbors and others they’ve never met who also live within the same local community.
Newtown Edgmont Friends & Neighbors is our new magazine just launched in print, and also online at www.TheNEMag.com. But if what I saw happen so soon after launching Newtown Square Friends & Neighbors (online at NewtownSquareMag.com) and Marple Friends & Neighbors (also online at MarpleMag.com), our new magazine will also become the mail event of the month in every home with a countertop, coffee table or a nightstand.
Our local hometown magazines can achieve nearly a 100% open rate in the thousands of home mailed. Why? Because our magazines are Bringing People Together in communities that share hometown pride, and because everyone likes learning more about their friends and neighbors. But also because homeowners also need the services of businesses and professionals who they can trust. Our magazine does that too, by also bringing homeowners together with local business owners and professionals who invest in our community as an advertising Sponsor of our free magazine mailed to homeowners.
The specialty of our magazine is one that everyone desires: local, feel-good feature articles and photos in a colorful hometown magazine that can be read at one’s leisure, held in your hands, and picked up again any number of times by multiple people in the same home. People enjoy reading our magazines to learn about the community in which they live, and to find a local business professional whose leadership is the community is seen by their investment in the community. Our local hometown magazines can achieve nearly a 100% open rate!
It’s clear that our friends and neighbors who are local business owners, know the importance of seeing them support of the community every month in the hometown magazine.
That’s who our advertising Sponsors are, and who they are to us: leaders in our community who are Bringing People Together. And we benefit from more leadership coming from more local businesses also willing to become advertising Sponsors. That increase helps us to increase our magazine page count which in turn allows us to bring more local features about friends and neighbors, about youth and youth sports, and about places and non-profit groups in our community.
Here’s a premium request with a premium reward — for just one advertising Sponsor to gain the exclusive opportunity to be our magazine’s monthly Feature Sponsor. With a half-page ad that will anchor our monthly Resident Feature, this one advertising Sponsor will also see their business logo on the left page too, with grateful acknowledgement of that business leading the way as the Sponsor of our monthly cover story feature of each monthly issue. Some might say this premium ad position may be as premium a location as the back cover of our magazine. I call it leadership among leaders.
I’m looking for your suggestions for a local business to be the advertising Sponsor of our hometown magazine, with their half-page ad by the Resident Feature. The cover story of each new issue of Newtown Square Friends & Neighbors, mailed monthly to thousands of Newtown Square residents and online at: www.NewtownSquareMag.com, is always one the most read monthly features.
To learn more about becoming an advertising Sponsor, or to suggest one of your most trusted local businesses, or professional offering services our hometown residents will benefit from seeing as a premium Sponsor of our community, contact me at:610-453-5536 or by email to BBlaisse@BestVersionMedia.com.