Meet Lexie Hagan, founder of Mindfully Mina’s, a rapidly growing line of better-for-you snacks that prove healthy eating can be simple, delicious and joyful. A lifelong Newtown Square resident, Lexie graduated from Temple University in 2023 with a degree in Environmental Studies after attending Saint Anastasia Grade School and Archbishop John Carroll High School. After graduation, Lexie’s path seemed clear, but life had other plans for her.
Before launching her business, Lexie spent time interning as an environmental scientist, and although she found her work incredibly rewarding, she couldn’t shake the feeling that she wanted to build something of her own. She decided to take what she knew about sustainability, wellness and intention and turn it into something she was passionate about. Mindfully Mina’s was born from that mix of frustration and passion — frustration with how the food industry defines “healthy” and passion for helping people understand that eating well can be one of the most empowering and fulfilling things you do for yourself.
“I’ve always lived an active lifestyle and grew up playing sports, but nutrition has never been made simple,” Lexie explained. “Over the years, I taught myself about the importance of real, quality ingredients and the truth behind the food industry. The so-called ‘healthy’ snack aisle was especially frustrating. Brands marketed themselves as clean, but the ingredient lists told another story. And on top of that, most of them didn’t even taste good.” That frustration became Lexie’s motivation to create something better: snacks you can trust, made with ingredients you feel good about and flavors you actually crave.
What began as a passion project quickly turned into a business. After spending a year developing recipes and testing them with friends and family, Lexie officially launched Mindfully Mina’s on June 8, 2024, at the Phoenixville Farmers Market. She sold out of everything that first day and hasn’t looked back since. Her gluten-friendly, dairy-free and plant-based protein cookies and protein balls became an instant hit with customers searching for a wholesome snack that didn’t compromise taste. “People want better options,” she said, “and I’m so grateful Mindfully Mina’s can deliver that for them.”
Each cookie and protein ball is made with intention and care. The lineup features customer favorites like Tahini Chocolate Chip, Peanut Butter Lovers, Snickerdoodle and Brownie Batter. Every serving packs eight grams of protein, making it as functional as it is flavorful. Free from fillers, artificial sweeteners and confusing additives, Mindfully Mina’s products are made with real ingredients and a focus on balance. “Healthy eating should taste good and be something you enjoy,” Lexie said. “That’s always been my goal.”
What makes Mindfully Mina’s even more impressive is that Lexie built it from the ground up without any prior business background. Launching the company at just 23, she’s learned every aspect through experience, figuring out how to start, how to scale and how to stay grounded while growing. She sought the advice and guidance from other local food vendors and surrounded herself with successful 
entrepreneurs who were willing to help. “There’s no blueprint for building something from scratch,” she said. “You have to believe in yourself, be willing to learn and accept that you’ll make mistakes.” Lexi soon noticed that the personal growth she has experienced through this journey has been just as rewarding as the growth of the business itself.
When asked where the name Mindfully Mina’s came from, Lexie said that it holds a special meaning. Mina is Lexie’s middle name, and “mindfully” captures the heart of the brand. “Growing up, my mom and I used to joke about me one day opening a health cafe called Mina’s Cove,” she recalled. “When I started this business, I knew I wanted to carry that name forward. Mindfully represents the intention behind every ingredient and the lifestyle it stands for. I wanted Mindfully Mina’s to be part of people’s everyday routines, a treat they can feel good about.”
Today, Lexie attends about five farmers’ markets each weekend and partners with nine local cafes, juiceries, gyms, corporate centers and meal prep companies across the region. Her goal for 2026 is to continue expanding those partnerships, start shipping nationwide through her website and grow her team. Right now, Mindfully Mina’s is a true family effort. Her aunt helps in the kitchen, her mom works events, her dad handles wholesale deliveries and her newest team member, Taylor, helps at markets. “It’s been amazing watching this little idea become something that connects people,” Lexie said. “The energy and encouragement from our community mean everything.”
Lexie and her Aunt who helps out in the kitchen Lexie also works part-time as a personal trainer at The Exercise Coach in Newtown Square, where she starts her mornings training clients, many of whom refuel afterward with a Mindfully Mina’s cookie or protein ball. The rest of her day is devoted to growing her brand, perfecting recipes and developing new flavors. “It’s a lot to juggle, but it’s so worth it,” she said. “Every familiar face that stops by our table at a market, every message from someone saying they love the product, it all fuels me to keep going.”
For Lexie, success isn’t about numbers or followers. It’s about creating something that adds value to people’s lives. “Mindfully Mina’s started with my own frustration, but it’s become something much bigger,” she said. “I’ve met so many amazing people through this journey who share the same desire for better, simpler food. That community is what keeps me going.”
Mindfully Mina’s is more than a snack brand. It’s a story of one young entrepreneur who transformed her love of health, sustainability and community into something everyone can savor. With every bite, Lexie is proving that mindful eating doesn’t have to be complicated and that sometimes, the simplest ideas are the sweetest ones of all. For more information about where and how to purchase, join the Mindfully Mina’s community at MindfullyMinas.com.